Our little way to say, "Thank you for your service."
Ford Motor Company is grateful to those who provide an honorable service to our country. As a thank you, Ford Motor Company provides a discount for military and first responders toward the purchase or lease of an eligible new Ford vehicle.
Exclusive $1,000 Bonus Cash is available to all active, retired & Veteran Military, and First Responder personnel and their family or household members to use toward the purchase or lease of eligible Ford vehicles between November 3 & November 16, 2026.
Active, Retired, ALL Veteran Military personnel AND First Responders can receive $1,000 Exclusive Bonus Cash starting November 3, 2026!
Exclusions may apply. See dealer for qualifications and complete details.
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Who is Eligible?
Active Duty
Active Military Personnel of any eligible U.S. Military Branch, including:
- National Guard
- Reservists serving on Active Duty
- Members of the Delayed Entry/Enlistment Program (DEP)
- Spouse/Surviving Spouse
- Members within the same household
Retirees
Retired Military Personnel of any eligible U.S. Military Branch, including:
- Regular Retirement
- Reserve Retirement
- Early Retirement (TERA)
- Medical Retirement
- Spouse/Surviving Spouse
- Members within the same household
Veterans
ALL Veterans are eligible.
First Responders
You are eligible to verify as a First Responder if your occupation is any of the following:
- Law Enforcement Officers
- Firefighters
- Emergency Medical Technicians
- 911 Dispatchers
- View Ongoing
