Southern California Ford Dealers

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Privacy Policy Privacy Policy

The Southern California Ford Dealers are focused on helping visitors to our site connect with Ford dealers ("Dealers"), and Ford Motor Company (and its affiliates and subsidiaries) to learn about Ford vehicles and related products and services.
This website uses a combination of software services to collect and analyze data about Internet content and end users’ interactions with that content. While Website provider SEARCH OPTCIS hosts this site (, it only does so on behalf of the Southern California Ford Dealers, who wish to gain a better understanding of the site’s audience and the content they consume. In order to provide an exceptional service, Search Optics’ software is deployed not only on this site, but also in some cases on an individual dealer sites (a “Dealer Site”) digital properties. Therefore, the language in this Privacy Policy is from the standpoint of the Southern California Ford Dealers (referred to as “we”, “us” or “our”).

This Privacy Statement applies to the information we collect about you through websites, applications, social media assets, software, and other services provided by or on behalf of the Southern California Ford Dealers. When you access, visit or use the services, you expressly consent to our collection, use, disclosure and retention of your information as described in this Privacy Statement.

Your Privacy

The Southern California Ford Dealers respect your privacy and are committed to protecting it. To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used when you visit To make this notice easy to find, we make it available throughout the site.
Information We Collect When You Visit
Here are the types of information we may collect from you when you visit
a. Information You Provide to Us
Personal Information. The submission by you to us of personally identifiable information (e.g., your name, your address, your e-mail address, your telephone number) is required in order for you to receive services, products or information you request from either us or Ford dealers ("Dealers"), and Ford Motor Company (and its affiliates and subsidiaries). We refer to such personally identifiable information, as well as any other information that you voluntarily provide to us, as your "Personal Information." We collect this information when you provide it to us in the forms presented on certain web pages applications, social media assets, software, and other services provided by or on behalf of the Southern California Ford Dealers. Any information provided is available to be shared with the Dealers and Ford Motor Company (and its affiliates and subsidiaries) to use to contact you by telephone, email, or regular mail, about your interest in Ford related products and services.
If you provide us feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply.
Questionnaires and Surveys. From time to time, our Site may also be conducting questionnaires and surveys. We will use information you provide in response to survey questions to help us improve the appeal of our products and services.
b. Information Collected via Technology
Automated Information. To make our Site more useful to you, we receive and store certain types of information whenever you interact with site. Like many other digital content providers, we use “cookies” and obtain certain types of information when your Web browser accesses, such as the Internet Protocol (IP) address of your Internet-connected device, information about your browser software and operating system, the date and time you access our Site, and information about your “clicks” and pages you view within our digital content. “Cookies” are alphanumeric identifiers that we transfer to your computer’s hard drive through your Web browser to enable our systems to recognize your browser and to provide certain features on The “Help” feature in most Web browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Keep in mind that disabling cookies may result in some features of this site not working properly.
Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.
c. Third Parties with whom we Share Information Collected on
We do not sell any Personal Information to third parties about our customers or visitors to our digital content.
Third-Party Service Providers. We engage other companies and individuals to perform functions on our behalf, including sending postal mail and e-mail, removing repetitive information from customer lists, and analyzing data. These service providers have access to Personal Information needed to perform their functions, but may not use it for other purposes.
Third-Party Ad Servers and Networks. Third-party advertisement vendors may use cookies to serve ads on this Site or enable them to serve advertisements to visitors based on their visits to this website as well as to other sites on the Internet.
Cookies may also be used to track users’ activities on this website to measure advertisement effectiveness and for other reasons. Southern California Ford Dealers may have limited or no access or control over these third-party cookies.
To opt out of third-party advertisement cookies on this Site, you may visit Tracking of users through third-party cookie mechanisms is subject to the respective privacy policies of these third parties.
d. Links to Third-Party Sites may contain links to digital content owned and operated by third parties. We have no responsibility for linked third-party digital content, and provide these links solely for convenience. The privacy statements of these third-party sites may differ from our Privacy Statement.
e. Information Collected when you Visit our Dealer’s Digital Contents
When you visit digital content served by a Dealer Site who has implemented certain SEARCH OPTICS’ ( site host) software, including SEARCH OPTICS’ performance marketing analytics and phone tracking tools, one or more tracking cookies may be placed on the digital device you use to access the content. In many cases, the system will also append this tracking ID to the URL for the content. The tracking cookies that we place on the digital device typically do not include any information that is personally identifiable to you. We collect and analyze information about conversions, click behavior, call tracking, call recording, link sharing, and other activity about visits to, and activity on, a Dealer site from your digital device, and share this information with the dealer who operates the dealer’s site, other Dealers, and third-party service providers. In addition, for some of the Dealers sites, we place additional tracking cookies and “pixel tags” (also known as “Web beacons” or “tracking pixels”) on the digital device you are using. These pixel tags and tracking cookies do not include any Personal Information.
We rely on a third-party service provider to place these pixel tags and tracking cookies on your digital device. We provide them to other third-party service providers so that they can identify your digital device when you visit digital content that participates in our advertising network and serve advertisements to you that we believe will be relevant or interesting to you, based on the information we have tracked about your activity on We may share these pixel tags and information we collect about activity from your computer with our third-party service providers in order to provide this advertising service.

Except with your express written permission or as described in this Privacy Policy, information that we collect about your behavior on a Dealer Site is not disclosed to any third parties.
You should be aware, however, that Dealer Sites are not owned or operated by us. Instead, they are operated by third parties who are part of the Southern California Ford Dealers. We do not exercise any control over the privacy practices of our dealers. The privacy of your personally identifiable information on Dealer Sites is governed by your relationship with the Dealer Site, including any privacy statement that may be posted on the Dealer Site. In addition, you should be aware that our dealers could combine information we provide about your activity on the Web with personally identifiable information that they have separately obtained about you. We strongly recommend that, if you have any concerns about your privacy on a Dealer Site or any digital content, you review and familiarize yourself with the privacy statement for that digital content and contact the digital content’s administrator directly with any questions.

Use of Your Personal Information

a. General Use. In general, Personal Information you submit to us is used either to respond to requests that you make, or to aid us in serving you better. We may use your Personal Information in the following ways:
identify you as a user in our system
provide improved administration of our Site and services
provide the services you request
improve the quality of experience when you interact with our Site and Services
Creation of Anonymous Data. We may create Anonymous Data records from Personal Information by excluding information (such as your name) that makes the data personally identifiable to you. We use this Anonymous Data to analyze requests and usage patterns so that we may enhance the content of our Services and improve Site navigation.

Disclosure of Your Personal Information

We disclose your Personal Information as described below and as described elsewhere in this Privacy Policy.
a. Third-Party Service Providers. We may share your Personal Information with third-party service providers to: provide you with the Services that we offer you through our Site; to conduct quality assurance testing; to provide technical support and/or to provide other services that we provide. These third-party service providers are required not to use your Personal Information other than to provide the services requested by us.
b. Other Disclosures. Regardless of any choices you make regarding your Personal Information (as described below), we may disclose Personal Information if it believes in good faith that such disclosure is necessary in connection with (a) any legal investigation; (b) to comply with relevant laws or to respond to subpoenas or warrants served on the us; (c) to protect or defend the rights or property of us or users of the Services; and/or (d) to investigate or assist in preventing any violation or potential violation of the law, or this Privacy Policy.
Your Choices Regarding Your Personal Information
a. Choices. We offer you choices regarding the collection, use, and sharing of your Personal Information.
We may periodically send you e-mails that directly promote the use of our Site. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly (please see contact information below).
b. Changes to Personal Information.
You may request deletion of your Personal Information by us, but please note that we may be required to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may retain your information for fraud prevention or similar purposes.
Requests to review and/or make changes to your information may be done by contacting
Security of Your Personal Information. The Southern California Ford Dealers and website provider SEARCH OPTICS are committed to protecting the security of your Personal Information. We both use a variety of industry-standard security technologies and procedures to help protect your Personal Information from unauthorized access, use, or disclosure. No method of transmission over the Internet, or method of electronic storage, is 100 percent secure, however. Therefore, while we both use reasonable efforts to protect your Personal Information, neither of us can guarantee its absolute security.
Your California Privacy Rights.
If you are a California resident, you may request that we provide to you: a list of the categories of personal information about you that we have disclosed to third parties for the third parties' direct marketing purposes during the calendar year preceding your request; the names and addresses of such third parties; and if the nature of the third parties' business cannot reasonably be determined from their names, examples of the products or services marketed, if known to us, sufficient to give you a reasonable indication of the nature of the third parties' business.

To submit your request, please email
Contact Information. We welcome your comments or questions regarding this Privacy Policy. Please e-mail us at or contact us at the following address or phone number:
Attn: Support Department

Changes to this Privacy Policy

The contents of this statement may be altered at any time, at our discretion. If we make any material changes in the way we use your Personal Information, we will prominently post notice of the changes on our Site and the date of those changes and when they will come into effect. These changes will be effective immediately for new users of our Service.
In the event that the last e-mail address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the e-mail containing such notice will nonetheless constitute effective notice of the changes described in the notice. In any event, changes to this Privacy Policy may affect our use of Personal Information that you provided us prior to our notification to you of the changes. If you do not wish to permit changes in our use of your Personal Information, you must notify us prior to the effective date. Continued use of our Site, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.