What is the Ford First-Time Buyer Program?
Buying your first vehicle can feel like a big step. Our First-Time Buyer program helps eligible buyers move forward with confidence, including those with limited credit history. It offers flexible financing terms, low down payments, and bonus cash toward a new vehicle.
First-Time Buyer Program Highlights
Build Credit with Confidence
Discover a dependable way to build your credit as a first-time car buyer, even if you have a limited credit history.
First-Time Buyer Incentives
Access exclusive Ford Credit offers, like bonus cash and a lower APR.
Support at Every Step
Move forward with a buying journey that's backed by award-winning customer service and post-purchase support.
Program Details
If you’ve never bought a vehicle before, Ford Credit wants to make that process as easy as possible:
- Choose from new and Certified Pre-Owned Ford vehicles to find what works for you
- Make financing more approachable — qualified applicants may be eligible for a lower APR
- Receive $750 Bonus Cash on new Ford vehicles*, which can be combined with most active programs or offers
- Finance up to $50,000, giving you more room to explore eligible Ford vehicles
- Select flexible terms up to 84 months with low down payment options to fit your monthly budget**
*Ford Credit Bonus Cash requires Ford Credit financing. Not all buyers will qualify. **A co-signer or higher down payment may be required based on credit history and underwriting guidelines. See dealer for qualifications and complete details.
Program Eligibility
Decide Between a New & Used Vehicle
When choosing between a new or used vehicle, it’s important to look beyond the price and consider the total cost of ownership. New vehicles may offer warranty coverage and lower maintenance costs early on. Used vehicles may cost less upfront but need more repairs over time.
Make sure to also compare costs like insurance, maintenance, and monthly payments. You should also consider personal essentials like safety features, cargo space, and technology. This will help you get a clearer picture of all your potential direct and indirect costs before deciding.
Pre-Qualify for Financing
With your needs and budget established, you can get prequalified to see an estimate of how much you can afford. It has zero impact on your credit score!
Prequalifying can help first-time buyers:
- Compare vehicles within a realistic price range
- Shop with more confidence before visiting a dealership
- Save time during the financing process
Determine the Right Price Range for Your Budget
Prepare for Your Dealership Visit





