Overview
Tough This Smart Can Only Be Called F-150®
Whether you use your F-150® truck for work or recreation, every feature is engineered for a specific goal — to help you make easy work out of the toughest jobs. With intelligent functionality already built-in, everything from hauling to home renovation to tailgating just got better. Enjoy the Pro Access Tailgate, multiple outlets integrated into the truck bed, and flip and fold seats for added versatility to accommodate extra cargo when needed most.*
Pro Access Tailgate available starting spring 2024. See Owner's Manual for important operating instructions.
*Cargo and load capacity limited by weight and weight distribution.
Performance
Power Meets Efficiency
Impressive power you need with the efficiency you want. The available 3.5L PowerBoost® Full Hybrid V6 engine cranks out a hefty dose of power — 430 horsepower and 570 lb.-ft. of torque*. Plus, F-150® Hybrid models come with Pro Power Onboard, so you have electrical power wherever you go.
*Calculated via combined performance of the engine and electric motor(s) with peak battery power. The calculations utilize SAE J1349® engine results and Ford electric motor dyno testing. Your results may vary.
Preproduction model shown.
Towing Capacity
The bigger the job the more strength required to get it done. With best-in-class payload capacity and best-in-class towing capability, you have all the power you need to haul both your tools and toys at the ready. That's why our trucks are called upon to get you where you need to be — with what you need.
Plus, the Ford F-150® pickup comes ready with smart integrated features to help hitch, maneuver and tow with confidence. With Pro Trailer Backup Assist, Pro Trailer Hitch Assist, and Dynamic Hit Assist, you can reverse, hitch, and steer with ease.
Driver-assist features are supplemental and do not replace the driver's attention, judgment and need to control the vehicle. It does not replace safe driving. See Owner's Manual for details and limitations.
Built Ford Tough®
The 2024 line of F-150® pickups are giants of performance. From its high-strength steel frame to military-grade aluminum truck bed, every component is engineered to take on the most demanding jobs. It's the backbone to its legendary capability.
With next-level 4-wheeling capability underfoot and powerful engines underhood, you can drive deeper into the desert or into the thick of things where only the bold venture. And the most unforgiving terrains aren’t considered obstacles — but challenges. As fast as the terrain or weather conditions change, you can quickly adapt with the twist of a dial with selectable drive modes. From mild to extreme, selectable drive modes help keep you in control wherever your day takes you.
Technology
It's One Smart Truck
Wherever your F-150® pickup takes you, you’ll always have state-of-the-art convenience riding along with you. With modern features like the large 12-inch touchscreen, high-speed 5G hotspot connectivity and the new available Head-Up Display, you're loaded with intelligent technology to help make doing things while on the job or for recreation go smooth.
With Ford Co-Pilot360® driver-assist aide, the 2024 F-150® looks out for you whether you’re towing, changing lanes, or backing out of a parking space. Using camera and sonar technology, Ford Co-Pilot360® features help guide you in the right direction and in control while getting it all done.
*Don’t Drive while Distracted. See Owner’s Manual for details and system limitations.
Driver-assist features are supplemental and do not replace the driver's attention, judgment and need to control the vehicle. It does not replace safe driving. See Owner's Manual for details and limitations.