Southern California Ford Dealers (“Dealership,”
“we,” “us” or “our”) respects the privacy of the information you have provided
to us. This Privacy Policy (“Policy”) applies to the online collection of
personal information by the Dealership. By using our website and services
(collectively, the “Services”), you acknowledge you have read and understand
the terms and conditions of this Policy. If you do not agree to the terms and
conditions of this Policy, please do not use our Services.
PLEASE NOTE THE ARBITRATION PROVISION SET FORTH BELOW, WHICH MAY,
EXCEPT WHERE AND TO THE EXTENT PROHIBITED BY LAW, REQUIRE YOU TO ARBITRATE ANY
CLAIMS YOU MAY HAVE AGAINST DEALERSHIP ON AN INDIVIDUAL BASIS. ARBITRATION ON
AN INDIVIDUAL BASIS MEANS THAT YOU WILL NOT HAVE, AND YOU WAIVE, THE RIGHT FOR
A JUDGE OR JURY TO DECIDE YOUR CLAIMS, AND THAT YOU MAY NOT PROCEED IN A CLASS,
CONSOLIDATED, OR REPRESENTATIVE CAPACITY.
INFORMATION
COLLECTED
Search Optics and its affiliates and partners (collectively the “Website
Provider”) manages and hosts this website. The Website Provider does not store
any personal information on behalf of its clients. Please Contact Southern California Ford Dealers for
information about personal data that has been collected.
Below is a chart regarding the personal information that each
dealership could have collected about consumers during the last 12 months:
Category of personal data |
Source(s) |
Purpose(s) |
Disclosure to third parties |
Identifiers, such as: Name, postal address, email address, IP address,
identification numbers (e.g., social security number, driver’s license
number, state identification number, military identification number or
passport number) |
·
Directly from consumers ·
Indirectly from
consumers (e.g., from observing consumers’ actions on our Services) · Third-party service providers, including advertising
companies, analytics providers, and websites or companies that provide
information regarding vehicles or provide listings of vehicles available for
sale/lease, that forward identifiers
provided by consumers |
· To respond to consumers’ requests and inquiries · Communicate with consumers regarding our products or
services · Enter into and process transactions with consumers · Send marketing communications · Complete government forms · Confirm consumers’ identity and that they are at
least 18 years old · Confirm consumers are licensed to drive our vehicles
or take delivery of a vehicle purchased or leased from us |
· Disclosure for business purposes to internet service
providers, analytics providers, payment processors and warranty, insurance or
service contract administrators, if applicable to transaction · Disclosure for marketing purposes to advertising service
providers · Disclosure for safety and warranty purposes to vehicle
manufacturer, if customer purchased/leased a new or certified vehicle or if
their vehicle was serviced at our dealership · Disclosure to state or federal agencies, when
required by law · Disclosure to vehicle manufacturer for marketing and
analytical purposes, if customer purchased/leased a new or certified vehicle
or if their vehicle was serviced at our dealership |
Personal information categories listed in the California Customer Records statute (Cal.
Civ. Code § 1798.80(e)), such as: Phone number; insurance information; bank account number, credit card
number, debit card number, or other financial information, including
information relating to consumers’ vehicle financing or lease terms, along
with vehicle information; and/or signature(s). |
·
Directly from consumers ·
Third-party service
providers, including advertising companies and analytics providers |
· To respond to consumers’ requests and inquiries · Communicate with consumers regarding our products or
services · Enter into and process transactions with consumers · Send marketing communications · Complete government forms · Confirm insurance coverage · Confirm identity · Obtain authorization to collect payments · Collect payments · Confirm acknowledgement of receipt of documents we
provide to consumers |
·
Disclosure for
business purposes to internet service providers, delivery services and payment
processors ·
State or federal
agencies, when required by law ·
Disclosure to vehicle
manufacturer for marketing and analytical purposes, if customer
purchased/leased a new or certified vehicle or if their vehicle was serviced
at our dealership |
Protected classification characteristics under California or federal law,
such as: A photocopy/scan of government issued identification
reveals personal information. For
example: ·
Driver’s
license/state identification card - includes image, date of birth, physical
description and gender ·
Permanent resident
card - includes image, date and place
of birth; ·
Social security card
- includes social security number ·
Passport -
includes image, date and place of
birth and nationality ·
Military ID -
includes image and rank Completion of a Translated Contract Acknowledgement or signing of translated documents reveals a consumer’s
primary language |
·
Directly from consumers ·
Government’s
Military Lending Act website |
· To confirm identity · Confirm consumers are licensed to drive our vehicles
or take delivery of a vehicle purchased or leased from us · Confirm eligibility for a manufacturer or lender
rebate and to apply for and process any such rebate · Determine coverage under the Military Lending Act in
connection with a financed vehicle transaction · Provide consumers with copies of certain documents
written in the language in which their finance or lease transaction was primarily negotiated, as
required by law · Complete government forms |
·
Disclosure to manufacturer
or lender for processing applicable rebate ·
Disclosure to state
or federal agencies, when required by law |
Commercial information, such as: Vehicle information, vehicle ownership information, vehicle
transaction information relating to purchase or lease of vehicles (including
finance or lease terms), purchase of parts, service repairs, maintenance or
vehicle inspections |
·
Directly from consumers ·
Third parties, such
as vehicle manufacturer and advertising service providers |
· Enter into and process transactions with consumers · Appraise consumers’ vehicles · Send informational and marketing communications · Retain records of transactions as required by law · Fulfill the terms of a written warranty or product
recall · Process warranty, insurance or service contract
claims · Complete government forms |
·
Disclosure for
business purposes to payment processors, delivery services and warranty, insurance or
service contract administrators, if applicable to transaction ·
Disclosure for
safety and warranty purposes to vehicle manufacturer, if customer
purchased/leased a new or certified vehicle or if their vehicle was serviced
at our dealership ·
Disclosure to state
or federal agencies, when required by law |
Internet or other similar network activity information, such as: IP address, browsing history, and search history |
·
Indirectly from
consumers (e.g., from observing consumers’ actions on our Services) ·
Indirectly from
consumers’ interactions with third-party advertising websites and vehicle manufacturer’s
website |
· To communicate with consumers regarding our products
and services · For marketing to consumers · Improve user experiences by making our website
easier to use and navigate, and more personalized based on the profile we
create about consumers |
· Disclosure for business purposes to internet service
providers and analytics providers. · Disclosure for marketing purposes to advertising service
providers |
Geolocation information, such as: IP address and vehicle location |
·
Indirectly from
consumers (e.g., from observing consumers’ actions on our Services) ·
From vehicles
equipped with GPS tracking (as permitted by law) |
· To respond to consumers’ requests and inquiries · Enter into and process consumers’ transactions · Send marketing communications · Track vehicles as permitted by law |
·
Disclosure of IP
information is made for business purposes to internet service providers and
analytics providers ·
Disclosure of IP
information is also made for marketing purposes to advertising service
providers Disclosure of GPS information relating to mileage and usage of our
service loaner vehicles is made for business purposes to our analytics
providers |
Sensory data, such as Audio information from voicemail messages and/or recorded phone calls
(with consumers’ consent) Video information from
completing transaction documents in finance office (with consumers’ consent) |
·
Directly from consumers |
· To communicate with consumers; some phone calls are
recorded (with consent) · For training our staff and for quality assurance purposes · For marketing to consumers |
·
Disclosure for marketing purposes to
advertising service providers |
Professional or employment-related information, such as: Information regarding current occupation |
· Directly
from consumers |
·
To confirm eligibility
for a manufacturer or lender rebate and to apply for and process any such
rebate ·
To confirm
eligibility for employee discounts · Complete government forms, as required |
· Disclosure to manufacturer or lender for processing applicable rebate · Disclosure to manufacturer or lender for processing
employee discount Disclosure to state
or federal agencies, when required by law |
Non-public education information (per the Family Educational Rights and
Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)), such as: Information regarding whether a consumer is or will soon be a college
graduate |
Directly
from consumers |
· To confirm eligibility for a manufacturer or lender
rebate and to apply for and process any such rebate |
· Disclosure to manufacturer or lender for processing applicable rebate |
Inferences drawn from personal information to create a profile, such as:
Information regarding consumers’ vehicle preferences and needs |
·
Indirectly from
consumers (e.g., from observing consumers’ actions on our Services) ·
Third-party service
providers, including advertising companies and analytics providers |
·
To market our
products and services to consumers |
· Disclosure for marketing purposes to advertising
service providers · |
This site is being monitored by one or more third-party monitoring software(s), and may capture information about your visit that will help us improve the quality of our service. You may opt-out from the data that https://smart-pixl.com is collecting on your visit through a universal consumer options page located at https://smart-pixl.com/Unsub/unsub.html
COOKIES
We, and third parties we allow, use cookies and other
similar technologies. Cookies are small text files placed on your device that
uniquely identify your device and which a website can transfer to a consumer’s
hard drive to keep records of his or her visit to a website. We, or third
parties, may use session cookies or persistent cookies. Session cookies only
last for the specific duration of your visit and are deleted when you close
your browser. Persistent cookies remain on your device’s hard drive until you
delete them or they expire. Different cookies are used to perform different
functions, which are explained below:
·
Essential. Some cookies are essential in order to enable you to
move around our website and use its features, such as accessing secure areas of
our website. Without these cookies, we cannot enable appropriate content based
on the type of device you are using.
· Analytics. We use Google Analytics to measure how you interact
with our website and to improve your user experience. To learn more about Google
Analytics privacy practices and opt-out mechanisms, please visit the Google
Analytics Security and Privacy Principles page at https://support.google.com/analytics/answer/6004245?hl=en
Google also provides a complete privacy policy and
instructions on opting-out of Google Analytics at https://tools.google.com/dlpage/gaoptout.
·
Targeted Advertising. We use cookies to
compile information on our users’ interaction with our website. We use this
information to serve ads to you off of our website.
There are several ways to manage cookies. You can
control the use of cookies at the browser level, by instructing your browser to
accept cookies, disable cookies or notify you when receiving a new cookie.
Please note that if you reject cookies, you may still use our website, but your
ability to use some features or areas of our website may be limited. The
Network Advertising Initiative also offers a means to opt-out of a number of
advertising cookies. Please visit www.networkadvertising.org to learn more.
Note that opting-out does not mean you will no longer receive online
advertising. It does mean that the company or companies from which you
opted-out will no longer deliver ads tailored to your preferences and usage
patterns.
COLLECTION AND USE OF INFORMATION FROM CHILDREN
Our Services are not intended for children. We do not
knowingly collect personal information from children, and none of our Services
are designed to attract children. In the event that we learn that a person
under the age of 13 has provided personal information to us, we will delete
such personal information as soon as possible.
OPT-OUT
We provide you the opportunity to opt-out of marketing
communications by clicking the “unsubscribe” link in email communications or by
contacting us using the contact information provided below. We will process
your request as soon as possible in accordance with applicable law, but please
be aware that in some circumstances you may receive a few more messages until
the unsubscribe is processed.
Additionally, we may send you information regarding
our Services, such as information about changes to our policies and other
notices and disclosures required by law. Generally, users cannot opt-out of
these communications, but they will be primarily informational in nature, rather
than promotional.
THIRD-PARTY LINKS
Our website contains links to other sites. The
Dealership is not responsible for the privacy practices or content of such
other sites. If you have any questions about how these other sites use your information,
you should review their policies and contact them directly.
YOUR CALIFORNIA PRIVACY RIGHTS
California Civil Code Section 1798.83 permits visitors
to the Services who are California residents to request certain information,
once a year, regarding our disclosure of personal information to third parties
for their direct marketing purposes. To make such a request, please send us an
email using the contact information provided below and put “Shine the Light
Request” in the subject line of your email.
From January 1, 2020, California consumers have the
following rights:
• Right to know
You
have the right to request information about the categories and specific pieces
of personal information we have collected about you, as well as the categories
of sources from which such information is collected, the purpose for collecting
such information, and the categories of third parties with whom we share such
information. Please see above.
You
have the right to request information about our sale or disclosure for business
purposes of your personal information to third parties in the preceding 12
months. Please see above.
• Right to delete
You
have the right to request the deletion of your personal information. Please
note that notwithstanding your request, California law permits us to retain
certain categories of personal information for numerous purposes, including to
complete a transaction, to perform a contract between you and the Dealership,
and to comply with a legal obligation.
• Right to non-discrimination
You have the right to not be discriminated against for exercising
any of these rights.
We do not sell or knowingly collect the personal
information of minors under 16 years of age.
If you would like to exercise one or more of the rights
above, please complete our web form or contact
us using the contact information provided below. You may designate an
authorized agent to make a request on your behalf. Such authorized agent must
be registered with the California Secretary of State. We may deny a request
from an agent that does not submit proof that they have been authorized by you
to act on your behalf.
We may need to confirm your verifiable consumer
request before completing your request, and, for example, may ask for you to
confirm data points we already have about you. We will only use personal
information provided in a verifiable consumer request to verify the requestor’s
identity or authority to make the request.
We endeavor to respond to a verifiable consumer request
within forty-five (45) days of its receipt. If we require more time, we will
inform you of the reason and extension period in writing.
NOTICE REGARDING PUBLIC POSTING AREAS
Please note that any information you include in a
message you post to any public posting area is available to anyone with
Internet access. If you do not want people to know your email address, for
example, do not include it in any message you post publicly. PLEASE BE
EXTREMELY CAREFUL WHEN DISCLOSING ANY INFORMATION IN PUBLIC POSTING AREAS.
DEALERSHIP IS NOT RESPONSIBLE FOR THE USE BY OTHERS OF THE INFORMATION THAT YOU
DISCLOSE IN PUBLIC POSTING AREAS.
SECURITY
We implement reasonable security measures to ensure the security of all personally identifiable information. Please understand, however, that no data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you understand that any information that you transfer to us is done at your own risk. By using the Services or providing personal information to us, you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of the Services. We may post a notice via our website if a security breach occurs. We may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.
ASSIGNMENT
In the event that all or part of our assets are sold
or acquired by another party, or in the event of a merger, you grant us the
right to assign the personal information collected via the Services.
DISPUTE RESOLUTION AND AGREEMENT TO ARBITRATE
Except where and to the extent prohibited by law, by using the Services, you and the Dealership agree that, if there is any controversy, claim, action, or dispute arising out of or related to your use of the Services or the breach, enforcement, interpretation, or validity of this Policy or any part of it (“Dispute”), both parties shall first try in good faith to settle such Dispute by providing written notice to the other party describing the facts and circumstances of the Dispute and allowing the receiving party thirty (30) days in which to respond to or settle the Dispute. Notice shall be sent to you, at the address we have on file for you.
Both you and Dealership agree that this dispute
resolution procedure is a condition precedent that must be satisfied before
initiating any litigation or filing any claim against the other party. IF ANY
DISPUTE CANNOT BE RESOLVED BY THE ABOVE DISPUTE RESOLUTION PROCEDURE, YOU AGREE
THAT THE SOLE AND EXCLUSIVE JURISDICTION FOR SUCH DISPUTE WILL BE DECIDED BY
BINDING ARBITRATION ON AN INDIVIDUAL BASIS. ARBITRATION ON AN INDIVIDUAL BASIS
MEANS THAT YOU WILL NOT HAVE, AND YOU WAIVE THE RIGHT FOR A JUDGE OR JURY TO
DECIDE YOUR CLAIMS, AND THAT YOU MAY NOT PROCEED IN A CLASS, CONSOLIDATED, OR
REPRESENTATIVE CAPACITY. Other rights that you and we would otherwise have in
court will not be available, or will be more limited in arbitration, including
discovery and appeal rights. All such disputes shall be exclusively submitted
to the American Arbitration Association
(https://www.adr.org/Rules)
for binding arbitration under its Consumer Arbitration rules then in effect,
before a retired federal judge or judge of the state court of general
jurisdiction, or an otherwise qualified individual to whom the parties mutually
agree.
The arbitrator, and not any federal, state, or local court or agency, shall have exclusive authority to resolve any dispute arising under or relating to the interpretation, applicability, enforceability, or formation of this Policy, including any claim that all or any part of this Policy is void or voidable.
VENUE AND CHOICE OF LAW
This Policy has been made in and shall be construed in accordance with the laws of the State of California, without giving effect to any conflict of law principles. Any disputes or claims not subject to the arbitration provision discussed above shall be resolved by a court located in the State of California and you agree and submit to the exercise of personal jurisdiction of such courts for the purpose of litigating any such claim or action.
CHANGES TO OUR PRIVACY POLICY
We reserve the right to change this Policy at any time. We encourage you to periodically review this Policy to keep up to date on how we are handling all personally identifiable information (PII).
If you have any questions, comments or concerns about our privacy practices or this Policy, please contact us.